Meet The Digital Marketing Expert

With over 15 years of experience in digital marketing, Seth Yonker is a distinguished leader known for his adept skills in building brands and expanding direct-to-consumer e-commerce businesses. His proven track record showcases a deep understanding of developing and implementing cutting-edge digital marketing strategies that consistently deliver exceptional results. Seth possesses comprehensive expertise across all facets of digital marketing, including Pay-Per-Click (PPC) advertising, social media, email marketing, and content marketing. His passion for digital innovation has played a pivotal role in aiding businesses to achieve remarkable growth and success.

Seth has spent much of his illustrious career at the sportswear giant Nike. He led the SNKRS App Marketing for Nike’s Asia Pacific and Latin America regions, where he spearheaded content creation and product marketing. His work significantly impacted e-commerce performance and product visibility. His strategic marketing initiatives carried out through the virtual Nike Experiences platform during the challenging times of the COVID-19 pandemic, led to an impressive increase in membership and activity.

As a foundational member of the North America Nike.com marketing team, Seth was instrumental in the ideation and launch of high-profile global online sneaker campaigns, including the initiation of @nikestore on Twitter which sparked the digital sneaker marketplace, leading to the creation of the multi-billion dollar SNKRS app. His innovative contributions have been recognized with a U.S. Patent for a social media product reservation tool, underscoring his ability to blend creativity with practical solutions.

In addition to his time at Nike, Seth has worked as the Director of E-Commerce and Digital Marketing at outdoor apparel company Poler. He spearheaded a complete digital redesign and implemented a full brand repositioning strategy. Seth’s leadership at Poler resulted in a 40% YoY increase in e-commerce revenue during his tenure.

Seth's educational background includes a Bachelor of Arts in Marketing and Advertising, with a minor in History from Pepperdine University, further enriching his strategic and analytical skills. His commitment to excellence, coupled with a positive and innovative mindset, makes Seth a formidable force in the digital marketing realm, ready to bring transformative growth and success to brands in the ever-evolving digital landscape.